Analytics Monitor

 

Who is this product for?

Communication and PR departments, senior managers at major corporations dealing in consumer goods, strategy departments.

What can you do with it?
Analytics is a tool that enables you to monitor consumer confidence, sentiments and influences. The program draws its information from the LexisNexis database and web content.

The possibilities are almost unlimited. You can:

  1. assess brand and product perception 
  2. evaluate the effect of a press release 
  3. find out where negative news or scandals originate 
  4. analyse whether a PR campaign has improved the perception of your brand or product 
  5. follow what is being written about you or your company 
  6. keep track of offices on other continents 
  7. analyse which newspapers are trendsetters and which ones publish more favourable stories about your company 


The analyses are easy to incorporate into a newsletter or into intranet reports for your colleagues.

Analysts at LexisNexis will design a program, based on the parameters you specify, to analyse sources in 15 different languages.

Price structure
Analytics Monitor is customized and produced for each company individually. You pay a one-off set-up fee then take out a contract.

Would you like to find out more?
Analytics Monitor is such an innovative and all-encompassing product that you really need to see a demonstration by one of our account managers to appreciate its full potential.


 

For more practice information please view one of our case studies.

Please click here to dowload the case study about communication professionals
Please click here to download the case study about marketing professionals
Please click here to download the case study about information professionals